SANJEEV GUPTA- HEAD HONCHO OF GLOBAL ADVERTISERS PVT LTD!
His presence and his demeanor suggest a tough taskmaster but he is a genial soul and bares his heart without any misgivings in this interview with Sandeep Hattangadi. A BRIEF TETE AE TETE WITH HIM,
How is the outdoor advertising business doing?
By grace of God and the blessings of revered Radhe Maa it is booming in all advertising avenues like hoardings, neon lit advertising, printing in newspapers, magazines, film posters, buses, auto rickshaws etc.
What are the pitfalls in the OOH business?
I believe in hardwork, experience and luck. I am my own competition . I am from the Agarwal Baniya community and our revered Guru Agrasen Maharaj has taught us to do clean straightforward business, without troubling any one or stepping on other peoples toes. I believe that my client is GOD and I do everything to satisfy his needs.
What about film advertising?
For big filmmakers we have packages of 2 lakhs and more and we get sponsors for the smaller filmmakers.We have a digital presence too.
Whats next?
If God permits we will have a public issue soon and enter into film production soon. We also want to expand our sweet meats brand MM Mithaiwala.
On that note we take leave from this MAN OF ADVERTISING AND HOARDINGS.
